Idea Charter

Content

1. Overview

Document every idea in your Portfolio the same way. This template covers the essential elements of an idea description. It has four sections:

Organisational information: name of creator, motivation
Idea description: Target Groups, pain points, and solution space
Descriptive attributes: information that categorises ideas without valuing them
Evaluation criteria: information that helps you compare and value ideas within the Portfolio

Optionally, visualise the problem and solution space. This reduces room for personal interpretation.

2. Layout & Download

Not available (1.36 MB)

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2. Key Elements

Element	Question	Comments
Name of the idea
Creator of the idea	Who is the "father" or "mother" of this idea, and are they ready to work on it? Which department do they work in?
Motivation for pursuing the idea	Why should the organisation pursue this idea? What gives it the right to play?
Type of innovation	What type of innovation is it? Product innovation Service innovation Process innovation Business Model innovation
Innovation horizon	H1: Incremental innovation improving today's core H2: New business extending today's core business H3: Radical innovation that opens up new businesses or even replaces existing ones ("game changer")
Potential customer segment	What customers are in scope here? What do we know about them?	Can be Internal customers (other departments) External customers
Pain points and their relevance	What pain points or problems does this idea address? How relevant are they to our target group?
Solution space	What solution do we have in mind to address these pain points?	You don't need all the details here. At this stage, the idea usually isn't mature enough for a full solution with all the bells and whistles. We're looking for a rough direction.
Evaluation criteria	Check out the page Portfolio for further information. Typical examples: Strategic fit Distance to success Level of uncertainties Size of business opportunities
Types of uncertainties	What kind of uncertainties do we see in executing the idea? Which ones are success-critical?
Types of business opportunities	What kind of business opportunities do we expect in this idea?	Examples: New revenue Cost and time reduction Increased productivity / throughput
Internal and/or external experts	Which internal or external experts might be helpful for further steps (Step 2: Deep Dive, Evaluation)?

3. Usage Scenarios

Documenting results from an Ideation Workshop
Evaluating ideas on a Portfolio Matrix
Preparing a Step 2: Deep Dive or Phase IV: Validation & Refinement