C-Level Manager

C-Level Managers provide the context for every innovation activity. They define the culture, set the tone and the ambition for innovation – and empower middle management to make innovation an essential part of their work. Very often, however, C-Level Managers are far removed from the innovation management system and from specific projects. This is one of the key reasons why innovation activities fail. Innovation management in general – and Business Design in particular – are essential tools for implementing their vision (“Picture of the Future”) and strategy. That is why they should be involved on a regular basis. Innovation Managers and Project Sponsors should have direct access to C-Level Managers and actively include them wherever possible. Their role is to:

• Define the company’s vision and strategy

• Define goals and ambition for innovation and growth

• Set the tone and culture around innovation and the expected behaviour of employees

Hence, C-Level Managers are responsible for providing strategic guidance and shaping the innovation culture of their company. Employees won’t work on innovation if it is not desired and demanded by C-Level Management. Key responsibilities include:

• Defining and updating the company’s vision, strategy and goals for the future

• Establishing a modern innovation management system based on the principles of Business Design

• Encouraging middle management and all employees to embrace innovation and use the innovation management system accordingly. Innovative work is not voluntary!

• Providing psychological safety for everyone who works on innovation

• Being a role model for forward-thinking leadership that lives up to the principles of Business Design

• Giving feedback during key initiatives and projects to reassess their strategic fit

• Supporting highly strategic projects – even as a Project Sponsor