System Playbook
We love to describe all parts of an innovation management system in a "system playbook". The System Playbook is a tool for documenting, communicating and iteratively improving the innovation system. Learn more about important chapters in this article.
Bernhard Doll
Business Design Maverick
A "System Playbook" is a brief document (such as a PowerPoint, Word document or web-based wiki) that describes all essential parts of an innovation management system based on Business Design. The purpose of the document is to create a shared understanding among stakeholders in the organisation of what the desired work mode looks like to design innovation and new business. We usually integrate the following chapters:
Welcome note from CEO
Contents
Vision and mission of the innovation management system
Link to company's strategy 20XX / "Picture of the Future"
Objectives and KPIs
Key stakeholders
Collaboration within the company
Interfaces to other processes
Tools & methods (selection)
Work mode & guiding principles
Roles & responsibilities
Governance
Stakeholder management
Resource allocation & budget
A "System Playbook" is a living document. Don't try to find the "perfect" system. This system doesn't exist and may change over time. It is important to reflect on the performance of your current system in short review sessions and refine it based on your learnings. Keep the "System Playbook" always up-to-date.