Introduction
Guiding Principles
Dream big, Act Small
Customers First
Discovering Customers & Users
Discovering Markets & Competition
Discovering Technology
Think Business, Not Product
Business Modelling
Be Visual
Visualisation & Storytelling
Prototyping
Social Side of Prototyping
Prototyping Effects & Biases
Case Study Guidzter
Lean Offerings
Facts Over Opinions
Origins & Evolution
Roles
C-Level Manager
Project Sponsor
Project Team
Project Team Manager
Project Team Member
Team Coach
Lifehacks for Team Coaches
Prototyping Expert
Research Expert
Maverick
End-to-End Innovation Process
Phase I: Picture of the Future & Strategy
Step 1: Inspirational Research
Step 2: Imagination of the Future
Step 3: Visualisation & Storytelling
Phase II: Playgrounds & Exploration
Step 1: Framing Playgrounds
Step 2: Exploring Playgrounds
Kick-off Workshop
Research Phase
Review Workshop
Consolidation Workshop
Phase III: Portfolio & Evaluation
Idea's Deep Dive
Phase IV: Validation & Refinement
Step 1: Setup
Alignment with Project Sponsor
Facilitation of Project Team
Step 2: Discover
Kick-off Workshop
Weekly Status Calls
Step 3: Design
Design Workshop
Project Sponsor's Sneak Preview
Step 4: Validate
Validate Workshop
Exploring Questions
Validating Hypotheses
Review Workshop
GTD Workshop
Step 5: Decide
Decide Workshop
Phase V: Execution & Go-to-Market
Organisational Context
Measurement of Progress & Success
Leadership
Work Culture
Governance
System Playbook
Implementation Roadmap
Tools & Methods
Tools & Methods for Phase I
Picture of the Future
LEGO Serious Play
Miro Template "POTF"
Business Design MONITOR
Tools & Methods for Phase II
Project Charter "Exploration"
Customer & User Interview
Customer & User Observation
DIY
Quantitative Data Analysis
Customer & User Card
KI Tools for Research
Miro Template "Exploration"
Tools & Methods for Phase III
Insights Matrix
Creativity Techniques
Idea Card
Portfolio
Tools & Methods for Phase IV
Project Charter "Sprint"
Discover Card
Target Groups
Job(s) to Get Done
Business Model
Financial Sanity Check
Business Eco-System
Video Stage
KI Tools for Visualisation
Service Blueprint
Hypotheses & Experiments
Validate Card
Lean Offerings
User Story Card
Landing Page
Online Ad Campaign
Action Plan
Proposal for Decision-making
Miro Template "Sprint"
Tools & Methods for Phase V
New Business Blueprint
Other Tools
Business Design SYSTEM VIEWER
Anti-Bullsh*t Spray
Super Hero Pills