Decide Workshop

Now it's your time to shine! In this article we describe what happens throughout the Decide Workshop and what you can do for a long-lasting impact.
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Bernhard Doll

Business Design Maverick

1. Purpose

The purpose of the Decide Workshop is to present results and insights from all phases of the Business Design Process to the Sponsor. Walk the Sponsor through the full "story" – all phases of the process. Without this context, the final results won't land. We present the results on a large, highly visual "Decide Wall". A typical presentation structure is outlined in the Review Workshop. After the presentation, we take plenty of time for sponsor feedback and discussion. The sponsor reviews the results and makes clear, transparent decisions on how to proceed. Three decisions are possible:

STOP

The facts show our ideas won't work. Time to stop.

ITERATE

We learned how to improve our ideas and how we work together as a team.

GO

Wow. The results from the previous iteration indicate that our ideas are ready to be launched on the market. Go!

After the presentation, discussion and decision-making, the project team meets for a short debriefing to reflect on the results and define next steps.

2. Duration

6 hours + preparation and documentation

3. Participants

4. Preparation

As a Project Team Member

Now is your time to shine! Communicate your preparation status regularly with the team before D-Day. What isn't prepared upfront won't happen on the day itself. Plan enough time for multiple rehearsal sessions. The more you rehearse, the more confident you and the team will feel on stage.

  • Finalise your part of the presentation or Decide Wall

  • Rehearse, rehearse, rehearse!

  • Prepare answers for potential sponsor questions

  • Free up your calendar and attend the workshop with 100% attention

  • Arrange travel and accommodation if needed

As a Business Design Coach

Keep an eye on the details and apply the "best man" principle. You support the team in delivering the best possible presentation – but you stay in the background. D-Day is the team's time to shine. Your job is to take care of all the nitty-gritty details that make the presentation a success (room setup, stage, audio/video, tech, air quality, light, etc.) while the team focuses on content and results.

Sometimes you'll have more than one manager in the room. This has pros and cons: more stakeholders can mean stronger backing for next steps. But a group of managers instantly creates political noise, status fights and groupthink. If the social mix looks tricky, "pre-frame" every participant in short individual sessions before the workshop. Tell them what will happen and give them a brief content preview. Listen carefully to their questions and prepare the project team to answer them. Encourage the sponsor to make clear, quick decisions right after the presentation.

Make sure all workshop outcomes are carefully documented. The workshop doesn't end after this day. Schedule enough time afterwards for your team and the sponsor to turn decisions into actionable tasks.

  • Check that the presentation / "Decide Wall" is prepared and practiced to convey the full "story" of the project (see Review Workshop)

  • Brief the sponsor on their role and the nature of the decisions to be made on D-Day

  • Coordinate with the Team Manager that all team members are invited and travel and accommodation are arranged

  • Define and align the agenda with the Team Manager

  • Check the sponsor's availability and send the invitation

  • Book and organize room and catering

  • Prepare and print all tools & materials

5. Signs of Success

We consider the Decide Workshop as a success...

  • ...if the project team is motivated and engaged in delivering a great presentation

  • ...if the sponsor is surprised by the presentation and results

  • ...if the sponsor sees the results as a solid basis for clear decisions on how to proceed

  • ...if the sponsor makes decisions right in the workshop

  • ...if the project team knows exactly what to do next

6. Tools & Materials

7. Q & A

  • What can I do to ensure a smooth workshop? Check the preparation status closely with the team before D-Day. What isn't prepared upfront won't happen on the day itself. You and the team need that time for the final presentation setup.

  • My team is quite nervous. How can I help? Plan enough time for several rehearsal sessions. Consider including a final rehearsal in the D-Day schedule (e.g. start early) using the actual room and presentation materials. The more your team rehearses, the more confident they'll feel on stage.

  • Does "best man" principle mean I should not talk at all? Of course! Prepare a short intro that you deliver as a coach before the team starts presenting. Use it to make sure everyone knows the structure, duration and when to ask questions.

  • Should I allow other stakeholders, like colleagues or supervisors, to participate? Avoid larger audiences at all costs – additional people introduce political conflicts and hinder decisions. The D-Day workshop is for the team and the sponsor only. The intimate setting creates a safe space for the questions and discussions needed to reach the sponsor's decision.

  • How can I make sure that the project doesn't end abruptly after the D-Day? Make sure next steps are clearly defined and documented at the end of the workshop. Plan and agree on a date for a follow-up workshop with the team and the sponsor. This is essential to turn decisions into action.

8. Documentation

  • Workshop results are documented in the Project Workspace (in particular the decisions made in the workshop) and photos are uploaded

  • Next steps planned (briefly) incl. next meeting or conference call

9. Room & Infrastructure

  • 1x Empty wall: > 420 x 200cm

  • 1x Empty wall: > 220 x 90 cm

  • Chairs or cube seats

  • 1x Low-distance projector for Project Workspace

  • 1x Table for catering

  • Hot & cold drinks, snacks or finger food

Example Layout

Room Layout for Decide Workshop

10. Example Agenda

In some cases the Decide Workshop has to take place in a virtual work environment, which influences the agenda. Check out our Miro Board to facilitate the Decide Workshop online.

Time

Activities

Format*

Stakeholders

08:30 - 09:00

Arrival and "Good Morning Coffee"

B

All

09:00 - 09:15

Welcome and introduction

P

Project manager & Coach

09:15 - 10:00

Presentation to sponsor (see structure as outlined in the Review Workshop)

D

Project team Sponsor

10:00 - 11:00

Feedback of sponsor and discussions

D

Project team Sponsor

11:00 - 12:30

Decision-making with sponsor

D

Project team Sponsor

12:30 - 13:30

Lunch break

B

All

13:30 - 14:30

Debriefing and planning of next steps

D

Coach
Project team

14:30 - 15:00

Wrap-up and farewell

  • Today's (personal) highlights

  • Reflection of teamwork

  • Short summary of output

  • Outlook

D

Coach

* P = Presentation | D = Discussion | B = Break | T = Teamwork